What Google Knows
Via the Wall Street Journal:
Every hour, an active Google user can generate hundreds or thousands of data “events” that Google stores in its computers, said people familiar with its data-gathering process.
These include when people use Google’s array of Web and mobile-device services, which have long collected information about what individuals are privately searching for on the Web. It includes the videos they watch on YouTube, which gets more than one billion visitors a month; phone calls they’ve made using Google Voice and through nearly one billion Google-powered Android smartphones; and messages they send via Android phones or through Gmail, which has more than 425 million users.
If a user signs in to his or her Google account to use Gmail and other services, the information collected grows and is connected to the name associated with the account. Google can log information about the addresses of websites that person visits after doing Google searches.
Even if the person visits sites without first searching for them on Google, the company can collect many of the website addresses people using Google’s Chrome Web browser or if they visit one of millions of sites that have pieces of Google code, such as its “+1” button, installed.
Android-based phones and Google Maps can collect information about people’s location over time. Google also has credit-card information for more than 200 million Android-device owners who have purchased mobile apps, digital books or music, said a person with direct knowledge of the matter.
Somewhat related bonus: The Public-Private Surveillance Partnership, via Bloomberg.
Image: What Google Knows, via the Wall Street Journal. Select to embiggen.
This video has collected some interesting social media stats (and is set to a funky soundtrack, so it’s not as dull as it sounds). We’ve highlighted a few of them and how they relate to Headliner’s core value. For example:
- 53% of people on Twitter recommend products in their Tweets
- 90% of people trust online recommendations from people they know
- Only 14% trust traditional TV advertisements
How can Headliner help you in light of these stats?
- Headliner does one thing: recommendations. When you connect with our platform, you join a community of content creators who see the value in collaborative marketing and trading recommendations.
- Headliner’s recommendations post directly on people’s news feeds and are transparent - meaning, they look like regular status updates. So, whether people are browsing on their desktops, laptops, tablets, or mobile devices, Headliner’s recommendations will always be visible to online audiences.
- Headliner’s recommendations are not ads, they are curated endorsements from compatible content creators, and they only exist on social networks where trust is a key factor. Unlike with TV ads, most people trust their friends on social networks.
Click through to the post here for more interesting data, and consider how you can apply Headliner’s co-marketing platform to amplify your content online.
Rusell Simmons & AwesomenessTV Founder Brian Robbins to launch Music Label YouTube Music Label late this summer
Many non-music business people ask “If streaming services and webcasters pay so little to songwriters why don’t you pull your songs off the services?”
To further confuse things you probably know by now Thom Yorke pulled his recordings from Spotify. But oddly, any “covers” of his songs…